Em's 4 Kids began in Brisbane, Australia by a couple concerned about their daughter's exposure to high levels of noise. Their search for 'child-friendly' hearing protection turned up nothing that suited their needs and so a company was born. If you find yourself and your child around noisy places like concerts, fireworks, airshows, equipment noise, etc. and want a colourful and effective way to prevent noise damage to your child's sensitive ears, than Em's are for you. And it might not be a bad idea to get yourself a pair of protective headphones too!