On Wednesday March 28th, in celebration of our most valued asset: our customer, everything in the store is 20% off when you say: "I'm a great customer!" when you check out. And now, thanks to a customer who called us asking about the website (thank you N.!), we're extending the sale to the web for all our customers who wish to use hipbaby.com. Simply use promo code: IHEART20. Oh, and thanks for being a great customer!